Without "Coca Cola®," you would just have "Diet." You may not have even tried "Diet Coke®" without trying Coca Cola® first. Right? You might like Oil of Olay® skin products, and because of this, you might try their vitamin line. Because you tried Starbucks® coffee once, and you believed that it was the best coffee in the world, you're now a fan of all types of Starbucks® products. Whether you're a multi-billion dollar company like Microsoft® or you're the auto mechanic on the corner of 5th and Main Street, all companies need positive branding to ensure continued company growth. Effective Brand Management does many things: * Informs the marketplace of your successes, furthering a confidence level from your consumers to keep them using your products/services. * Working from your successes, creates a solid platform for the launch of new products or services. * More than likely, your company feels the need to positively affect the world outside of its products and services. Positive corporate branding informs your community of your involvement, and reinforces the good will that you are creating. * Effective brand management also minimizes the risk to the image of your company from potential less-than-successful ventures or products. How do we manage your brand? The opportunities for positive brand management are endless, however a few of the areas that we focus on are listed: * Positioning with other products - It is essential to the positive management of a brand to associate that brand with other products or services that increase its credibility and exposure. For instance, Splenda® has most recently been associated with Diet Coke®. This positively affects Splenda®. We help you connect with other brands in an effort to create strategic partnerships that may positively affect your brand. * Positioning with organizations and associations - Your company may very well already sponsor golf tournaments on behalf of the American Cancer Society, or sponsor a little league sport. These are two very simple ways of positively associating your brand with organizations. NEON will use its contacts to research, obtain, and advise on other organizations, trade associations, consumer advocate groups, and other vehicles that will positively support your brand. We will then implement a plan to give your brand(s) the maximum exposure possible. * Everyday company activities - Your company may be doing a great job of this type of branding already. By simply ensuring that the brand logo is on your letterhead and making sure your products contain the brand, your are positively affecting it. NEON helps this process by offering other ways of garnering positive momentum around your brand through your web site, consumer surveys, direct response, signage, and other methods tailored to fit your needs. * Publicity - Getting the word out regarding the successes of your company is essential to positive brand management. This is important not only for the end user of your product or service, but also for the peers within your industry. NEON's varied team of publicists will insure that your brand is getting the proper exposure at the appropriate levels of media.
